Introducing Lasso

We wanted to take a moment to introduce you to Lasso: our brand new social financial planning app that connects consumers with financial advisors who can help them reach their life goals.  At GoalBased Investors—the company behind Lasso—we use technology to help approach financial problems in new and better ways. We believe that new digital... Continue Reading →

What Should My Goals Be?

What should my goals be?  Everyone has life goals and aspirations. So this question shouldn’t be hard to answer, right?  And yet, when asked in the context of financial planning, it can be a tricky question to figure out.  For some, it might be a hard question because you only have a small amount of... Continue Reading →

The Power of Community in Finance

We know that money is highly personal. It isn’t a popular topic for a cocktail party. And for many, it is considered taboo to even discuss amongst friends and family.  Perhaps this is why, when it comes to managing money, we see that most people are trying to go it alone. According to a CNBC... Continue Reading →

The Toolkit to Unlock Financial Planning

It’s widely documented that there is a lack of financial literacy among U.S. adults. FINRA’s State of U.S. Financial Capability study found that only 34% of individuals can correctly answer 4 or more questions on a basic 5-question financial quiz.  And Americans want help. Northwestern Mutual found that 6 out of 10 Americans say their... Continue Reading →

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