At GBI, we believe that rather than asking people to increase their financial literacy, there’s a way that we in the financial sector can make it easier for people to engage with financial problems without the expert knowledge. The key to accomplishing this? Creating a tacit understanding of financial planning. We’ve written in previous posts... Continue Reading →
It’s widely documented that there is a lack of financial literacy among U.S. adults. FINRA’s State of U.S. Financial Capability study found that only 34% of individuals can correctly answer 4 or more questions on a basic 5-question financial quiz. And Americans want help. Northwestern Mutual found that 6 out of 10 Americans say their... Continue Reading →
As we come out of April, which is Financial Literacy Month, we at GBI found ourselves questioning the main problem that so many have been focused on these last 30 days: How to increase financial literacy for individuals so they can more easily engage with financial problems. While we agree that increased financial literacy is... Continue Reading →
Congratulations, you’ve built a plan! Now what? So often, that is the end. Once you have the plan, the goal is just to stick to it. However, at GoalBased Investors, we don’t believe that building a plan is a one-time activity. A plan should be something that evolves over time. It should be something that... Continue Reading →
The Lasso app uses an express financial planning process to easily match consumers and advisors through a gamified experience. New York, NY – April 22nd, 2021 – GoalBased Investors (GBI), the team behind the Lasso app that democratizes access to goal-based financial planning and advice, has raised $2.75 million in a seed funding round led... Continue Reading →
We all have goals we want to achieve. You probably have a long list of things that you want to save for and you’d probably put money toward all of them if you could. However, everyone has a limited amount of money. We know some of that money will inevitably need to go toward everyday... Continue Reading →
We know that it takes a lot of specialized knowledge to build an effective portfolio and this is why investors seek out the experts - financial advisors - for help with investing. However, it doesn’t seem like a good outcome if an investor blindly agrees to purchase a portfolio without truly understanding whether or not... Continue Reading →
Every plan has to deal with uncertainty and goals-based investing is no different. No one can predict the future and even the best laid plans won’t pan out exactly as anticipated. Therefore, it is always important to know the amount of risk associated with your plan. The good news is we can use a friendly... Continue Reading →
We’ve written previously about the concept of goal-based investing and the fact that every plan to achieve a financial goal shares four common ingredients: a time horizon, current savings, future savings and investment returns. We believe that reaching financial goals shouldn’t require anyone to become a financial expert. There should be a straightforward strategy for... Continue Reading →
Anyone should be able to build a plan to achieve a financial goal. It shouldn’t be a complicated process or a process that requires a lot of financial know-how. While this is true, we also know that most people benefit from getting professional advice on their planning. That’s why we believe in having a community... Continue Reading →
