The 5 Best Lead Gen Tactics for Financial Advisors

Financial advising is more than just a service – it’s a partnership between you and your clients. That’s why it’s so important to show your value upfront, before your client even signs the dotted line. Lead generation is a great way for advisors to show off their value prop while gaining information on new prospects. 

Hubspot defines lead generation as “the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer.” 

Simply, lead gen is any content your firm creates to gather information from prospects. That could include your newsletter, company events, case studies, podcasts – the list goes on. The more names you can add to your email list, the easier it is for your firm to connect with prospects and increase brand awareness. 

But lead generation involves more than just content – you also need a strategy to distribute and repurpose that content. Once you’ve got a great budgeting checklist, how will you ensure it gets in the hands of prospects? 

Today’s blog explores five lead gen tactics your firm can use to make the most of your lead gen content.

The 5 Best Lead Gen Tactics for Financial Advisors

Dive into your next marketing campaign like a pro with these top five lead gen tactics for financial advisors.

1. Encourage referrals

Did you know that people are 400% more likely to work with your firm if a friend recommends working with you? And yet, only 11% of advisors actively ask for referrals from their clients. 

When it comes to clients, referrals can be as simple as adding a link to the bottom of your newsletter.

2. Host events

A great way to make an impression and hand out your lead gen content is to host company events in which you encourage clients to invite potential prospects. 

While party planning can be arduous and even expensive, it’s also a fun way to make an impression on prospects, connect with clients and build company culture.

3. Hone your discovery meetings

Nearly every advisor offers a discovery meeting to prospects – those complimentary sessions where you decide whether the relationship is a good fit. However, much of that time is spent trying to gather the plethora of financial and lifestyle information unique to each prospect. In the end, did you have the opportunity to really share your value prop?

Instead of a general discovery meeting, consider offering complimentary sessions based on specific niches your firm specializes in, such as a retirement planning session or estate planning-focused meeting. This will allow you to focus in on one area of the prospect’s portfolio and show off your expertise. 

4. Meet with COIs

Other industry professionals can also be a great resource for referrals. Think about the attorneys or accountants your clients work with – there could be an opportunity there to create a referral partnership.

To start the relationship off on good footing, think about how you’ll approach these important COI’s – what can you bring to the table for their business? What problems are their clients facing that you could help solve?

You can also make the first move by referring one of your clients to their business before requesting that they return the favor. Make sure you have one-sheets or other pieces of lead gen handy for them to pass along!

5. Sign up for Lasso

For advisors, Lasso provides a way to connect with leads who are actively looking for help improving their financial plan – meaning your leads don’t have to cost a dime. You can click here to sign up for Lasso for free.

Prospects build their unique plans right on their phones, then share those plans with you. You then have the opportunity to revise their plans, optimizing their inputs for the best possible outcomes. After that, clients and advisors can take the conversation outside of the app, ready to get started from the first meeting. 

Building your list is an ongoing process – with these five strategy tips for lead generation, your firm is on the way to bigger business. 

Make the Most of Your Lead Gen

Start building your list today. Click here to connect with a member of our team or sign up for Lasso.

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