What is Lasso?

Hi!  Welcome to the Lasso blog. We’re glad you’re here!  The team behind Lasso is passionate about building cool, simple tools to solve complex problems. Our goal? To offer the tools and resources that make it easier for people to build wealth We come from the finance and tech worlds and have seen firsthand how... Continue Reading →

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Should You Rent or Buy a Home in 2022?

Whether you own or rent your home, chances are you’ve spent time browsing through Zillow listings and looking at what your city has to offer. And you’re not alone—in fact, homeownership rates have risen from 47% in 1900 to 62% in 2000, making the majority of households owner-occupied rather than rented. The average American’s quest... Continue Reading →

Meet Our New President: Becca Long

We’ve had a big year in 2021 getting the Lasso apps off the ground. As we start the new year, we wanted to take a moment to introduce you to our new President, Becca Long.  We are excited to have Becca bring her extensive experience in building and delivering innovative digital solutions to this role.... Continue Reading →

GoalBased Investors Launches Lasso, a Social App for Building Wealth and Finding Advice, Simplifying Financial Planning

New York, NY -- December 14th, 2021 -- On a mission to create greater financial inclusion, GoalBased Investors (GBI) has launched Lasso, the first-of-its-kind social platform simplifying the financial planning process by connecting financial advisors and consumers looking to achieve short and long-term financial goals.  GoalBased Investors was launched in 2019 by former BlackRock Managing... Continue Reading →

Lasso is Now Available for Pre-Order!

We’re excited to announce that Lasso is now available for pre-order exclusively on the iPhone App Store. You can find it on mobile by clicking here or go to the App Store and search “Lasso finance.”  By pre-ordering the app, you will be among the first to get it because it will automatically download onto... Continue Reading →

How Much House Can You Afford?

For a lot of people, investing in home ownership is a good financial move. It can be the difference between paying your rent every month with nothing to show for it, versus slowly paying off a property you can call your own.  Reasons to Buy While buying a house is a good investment for many,... Continue Reading →

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