Hi! Welcome to the Lasso blog. We’re glad you’re here! The team behind Lasso is passionate about building cool, simple tools to solve complex problems. Our goal? To offer the tools and resources that make it easier for people to build wealth We come from the finance and tech worlds and have seen firsthand how... Continue Reading →
Whether you own or rent your home, chances are you’ve spent time browsing through Zillow listings and looking at what your city has to offer. And you’re not alone—in fact, homeownership rates have risen from 47% in 1900 to 62% in 2000, making the majority of households owner-occupied rather than rented. The average American’s quest... Continue Reading →
We’ve had a big year in 2021 getting the Lasso apps off the ground. As we start the new year, we wanted to take a moment to introduce you to our new President, Becca Long. We are excited to have Becca bring her extensive experience in building and delivering innovative digital solutions to this role.... Continue Reading →
You probably can’t see the future—and life is full of surprises. Whether it’s a car accident or a sudden job loss, an emergency fund is your personal safety net for when those surprises come with unexpected expenses. What is an Emergency Fund? An emergency fund is essentially a safeguard in place to cover unforeseen costs... Continue Reading →
The new year is a great time to take a look at your finances and set new financial goals, especially for the 81% of young adults that plan to own a home. Unfortunately, nearly 20% of those millennials plan to dip into their retirement accounts to fund the down payment—but it doesn’t have to be... Continue Reading →
New York, NY -- December 14th, 2021 -- On a mission to create greater financial inclusion, GoalBased Investors (GBI) has launched Lasso, the first-of-its-kind social platform simplifying the financial planning process by connecting financial advisors and consumers looking to achieve short and long-term financial goals. GoalBased Investors was launched in 2019 by former BlackRock Managing... Continue Reading →
A recent survey found that the average consumer has a lot of plans for how to improve their financial situation when it comes to goals in the new year. The top five resolutions reported for 2022 are: Putting more money into savings (37%), Sticking to a budget (27%), Enjoying more experiences (25%), Paying bills on... Continue Reading →
We’re excited to announce that Lasso is now available for pre-order exclusively on the iPhone App Store. You can find it on mobile by clicking here or go to the App Store and search “Lasso finance.” By pre-ordering the app, you will be among the first to get it because it will automatically download onto... Continue Reading →
Reaching your financial goals can be both simple and complicated. It’s simple because the basic premise can be boiled down to saving money, which you’ve been doing since you got your first piggy bank. It’s complicated because the strategies you can employ to save, invest and plan often can feel so convoluted that the mental... Continue Reading →
Saving for retirement is a strange thing. It feels like a distant concern that you don’t need to worry about, but you also tend to have a constant nagging sense that you’re way behind with saving. Those two perspectives tend to cancel each other out in most people’s minds, so they opt to not do... Continue Reading →
For a lot of people, investing in home ownership is a good financial move. It can be the difference between paying your rent every month with nothing to show for it, versus slowly paying off a property you can call your own. Reasons to Buy While buying a house is a good investment for many,... Continue Reading →
